Black Hat SEO And Black Hat SEO Techniques

Black Hat SEO

Black Hat SEO is an action against search engine guidelines and its used to get a website or webpage ranking higher in search results. The term "black hat" invent in Western movies to recognize the "bad guys" from the "good guys". Good guys were recognized as white hats. Recently, it's used more usually to describe computer hackers and those who perform unethical actions with computer systems or internet networks.
Black Hat SEO And Black Hat SEO Techniques
Black Hat SEO And Black Hat SEO Techniques
In Easy Words, Black Hat SEO is most usually defined as a disapproved action but it could increase webpages ranking in a Search Engine Result Page (SERP). These actions are against the search engine's terms of service and can result in the website being banned from the search engine.

Black Hat SEO Techniques

  1. Spam Commenting
  2. Content Automation
  3. Doorway Pages
  4. Hidden Text or Links
  5. Keyword Stuffing
  6. Reporting a Competitor (or Negative SEO)
  7. Sneaky Redirects
  8. Cloaking
  9. Link Schemes
  10. Guest Posting Networks
  11. Link Manipulation (including buying links)
  12. Article Spinning
  13. Link Farms, Link Wheels or Link Networks
  14. Rich Snippet Markup Spam
  15. Automated Queries to Google
  16. Creating pages, subdomains, or domains with duplicate content

Why You Should Avoid Black Hat SEO

While Black Hat SEO is not illegal, it does violate search engine or webmaster guidelines set out by search engines. In easy words, it is still against the search engine rules.

If you use Black Hat SEO tactics then definitely your website can be punished by the search engine. Getting a penalty from search engines will cause your website to drop down in the search results or worse, it could be removed completely.

How To Avoid Black Hat SEO

There’s no doubt black hat SEO is a risky business that’s not worth engaging in. Here are the best practices to avoid black hat SEO:
  1. Treat the searcher and search engines the same way. Avoid the "cloaking" search engine crawlers by redirecting them to another page. You should always focus your efforts on solving for the searcher and create a great user experience from search engine to website.
  2. Write only good quality original content that avoids keyword stuffing. Never use duplicate content.
  3. Comply with the rules when adding structured data to your website. Ensure any schema markup you add is accurate and not misleading to users.
  4. Never buy or sell links and remember, it’s not just money that’s considered a black hat exchange. Providing free products in exchange for links is also considered a black hat exchange.
  5. Avoid setting up a private blog network (PBN) for the purpose of getting backlinks. Differentiate your website and content so people link to you naturally rather than fake it till you make it. That never ends well.
  6. Stay up to date on webmaster guidelines so you can avoid black hat tactics banned by search engines. Here are the webmaster guidelines for Google, Yahoo, and Yandex.

Report Black Hat SEO

There are two main reasons why you may report the black hat SEO. Either your website has been attacked through a virus, negative SEO campaign of spammy links, or you see spammy web results on a competitive keyword your website is ranking on. For the latter, you may file a webspam report through Google Webmaster Tools. Please use this tool with discretion. SPAM does not stand for search positions above mine! Falsely reporting spam could be considered as black hat SEO.

In the event that your website has been attacked through a virus or malware, request for a malware review after you have removed the virus or malware.

In the event that your website is the target of a negative SEO campaign of spammy links, use the Disavow Links Tool in Google Webmaster Tools after you have tried to contact webmasters who are pointing these links to your website to have them removed.

Why You Should Use Black Hat SEO Techniques And Why You Should Not Use Black Hat SEO Techniques?

It depends on you and your purpose: Are you trying to build a permanent or long-lasting business?

If your answer is yes, you should avoid Black Hat SEO. Rather, you should look for alternative means of improving your search engine rankings.
Black Hat SEO And Black Hat SEO Techniques Black Hat SEO And Black Hat SEO Techniques Reviewed by Technowap on July 26, 2019 Rating: 5

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